MSc Strategic Digital Marketing
You will learn the fundamental concepts and abilities used in modern marketing through this dual professional accredited (DMI and CMI) MSc Strategic Digital Marketing course. This course is intended for career changers and experienced marketers seeking to advance to more senior positions because the marketing industry is continually growing. Along with developing your critical thinking, brand-building, leadership, and digital creativity skills, this course also equips you with complementary knowledge of data-driven marketing techniques, user experience (UX), and Martech.
In the MSc Strategic Digital Marketing course, you will first examine the overall marketing landscape before thinking about how digitalization has affected the modern marketing environment. You'll learn how to analyze data critically and apply marketing ideas from technical and creative angles, enabling you to become a highly competent and marketable marketing professional.
| University | Arden University |
| Degree | MSc Strategic Digital Marketing |
| Level of study | Postgraduate |
| Start date | September, January |
| Duration | 1 year |
| Location | ONLINE |
| Delivery | Weekends, Weekdays |
| Hours per week | 8-12h |
| Fees | £9500 |
| Finances | Eligible for Master’s Loan |
Course Overview
A highly sought-after skill in today's job market, the master's in strategic digital marketing will teach you how to develop a structured, strategic marketing plan with digital tactics and tools, for any organization or business. It is designed to open up a variety of career opportunities in marketing across a variety of sectors. Examining actual client case studies from actual practice will also provide you the possibility to analyze contemporary marketing practice areas. The course equips you with the information and abilities you'll need to respond to changes in marketing technology and consumer preferences in the future. This will help you future-proof your career by enabling you to apply your marketing expertise in any situation.
This master's program in strategic digital marketing stands out for its emphasis on hands-on training. You will gain the ability to assess how marketing strategies and tactics are applied in context through the course's integration of a variety of cutting-edge digital tools and software. You will also graduate with a deeper understanding of how to create high-level marketing activities and successfully manage creative global marketing plans.
● Digital Marketing Environment
● Building and Managing Digital Brands
● Contemporary Marketing Communications Planning
● Big Data, Analytics and Martech
● Managing Customer & User Experience
● Social Media Marketing
● Digital Transformation Project (Capstone Project, 60 credits)
To be eligible for this course, you should normally have:
● A UK bachelor’s degree at a minimum of second class (2.2) or equivalent
● Individuals who have HND/HNC/Dip HE, with three to four years of strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply.
● If you don’t have academic qualifications you still can be accepted based on 5 years of relevant managerial experience.
English language requirements (if you don’t have British Bachelor)
● IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent.
● Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.
●Duolingo with an overall score of 120 (check the below table)
| Duolingo | Undergraduate | Postgraduate(TBC*) |
| Overall Band | 105 | 120 |
| Literacy | 95 | 105 |
| Conversion | 85 | 95 |
| Comprehension | 105 | 115 |
| Production | 75 | 85 |
Your assessment takes place entirely through coursework, and has been designed to mirror professional marketing practice to enhance your employability. For example, the creation of campaign plans, design of digital artefacts, digital projects and customer journeys all form part of the course assessment. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios.
Funding for your studies
All of the students will receive Student Finance which means that you don't need to pay anything.
Master’s Loan
You can borrow up to £11,836 with an English postgraduate loan for a Masters starting in 2022-23. This amount was £11,570 for the 2021-22 academic year.
The money will be paid directly to your bank account to use for tuition fees and / or living costs. There isn't a separate postgraduate maintenance loan.
Payments are divided equally across your course and paid in three instalments per academic year.
You'll get:
33% at or near your course start date (once your university confirms your registration)
33% on the last Wednesday of the 4th month of your course
34% on the last Wednesday of the 7th month of your course
If your master course costs £7,500 and your loan is £11,836 in your bank accounts stays:
£11,836 - £7,500 = £4,336
Repayment info and more you can find at below the government website:
https://www.gov.uk/masters-loan/what-youll-get
